Digital marketing SEO (Search Engine Optimization) is a strategy used to enhance the visibility and ranking of websites on search engine results pages (SERPs) to attract organic traffic. SEO involves optimizing a website’s content, structure, and technical aspects to make it more accessible and relevant to search engines like Google. Key elements of SEO include keyword research, on-page optimization (such as optimizing title tags, meta descriptions, and content), and off-page strategies like link building. Additionally, technical SEO focuses on improving a website’s backend, ensuring fast load times, mobile-friendliness, and a clean URL structure. SEO also involves ensuring that the website provides a positive user experience (UX) with high-quality content, clear navigation, and fast loading speeds. As search engines evolve with AI and machine learning, SEO practices must continuously adapt to stay competitive, making it a crucial component of any digital marketing strategy aimed at driving sustained organic growth and increasing online visibility.